Connecting with the reality of farming animals for meat

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James Swift

James Swift

“Understanding more about meat and making meat products helps put us back in control of what we eat and gives us more diverse and delicious ways to eat. Spending less whilst living better alongside a sense of accomplishment and connection also await it.”

James was born in 1967 and grew up in the Sussex countryside with an English father and French mother (bi-lingual English/French), where the family was self-sufficient in all foods except meat! When growing up he spent a lot of time each year with his French farming family near Calais.

After completing a History degree from Cambridge University he worked for an examinations board managing and developing history examinations for A & O level, and subsequently worked for the government monitoring standards across all subjects in A-level & GCSE. Part-time, he also was published as a music reviewer as well as travelling extensively across Europe, the Middle East and the USA.

After marrying Ruth and becoming a stepfather to Taliesin & Cai, the family moved from London to Trealy Farm in 2001. Here James spent a long time trying to develop an outlet which would marry his love and knowledge of food with a commercial enterprise. This finally led to the establishment of Trealy Farm Charcuterie. Now it is a nationally successful artisan food business which has, uniquely, won in every major national food awards in the UK and which sells both nationwide to many famous chefs and restaurants as well as more locally at Farmers’ Markets and Food Festivals.